Grassroot Soccer (GRS) harnesses the popularity of soccer to educate, inspire, and empower young people to halt the spread of HIV and break the heartbreaking cycle of AIDS. Local coaches equip young minds with a skill set, knowledge, and an unwavering support they’ll need to live healthy and productive lives. GRS has a powerful global reach, with flagship sites
in South Africa, Zambia, and Zimbadwe.
Co-founder and former soccer player Ethan Zohn (Survivor Africa’s winner) desired a limited edition t-shirt with “a signature touch”, which was utilized for their Indiegogo campaign (a reward to those who’ve made a sizeable donation
to their campaign).
These t-shirts were also created in celebration of the arrival of the 2014 Worldcup.Fashion, Graphic Design, Illustration2014
Through unity there is strength, and the American Outlaws exemplify this motto nonpareil. Established in 2007 the American Outlaws have emboldened the U.S. soccer community through the creation of a dedicated fan-base that is both local and national.
The logo was created for the Queens Chapter to exemplify their fervent dedication to soccer; it is emblematic, recognizable, distinctive, and edgy.Art Direction, Creative Direction, Graphic Design2014
Jack Keane recently celebrated a milestone- two decades of promoting the beautiful game in New York City.
After successfully running futbol centric Nevada Smiths for nearly fifteen years, he is now one of the proprietors
of The Football Factory, one of the tri-state areas most coveted futbol pubs.
First Touch and Jack Keane joined forces to celebrate this landmark occasion.
By assimilating the tones, moods, and colors of bar, pub, and tavern culture, the end product was sleek yet tangible festive.Advertising, Art Direction, Graphic Design2014
Established in 1995, First Touch is one of the first and most trusted futbol publications in the United States.
This free publication is known for their in-depth coverage and astute analysis of the world’s top leagues:
from Europe, the U.S.A. and Latin America, to the African continent.
First Touch is distributed on a weekly basis throughout all major pubs, taverns, and bars.
The look of this publication was overhauled to bring it into the 21 century by reconstructing their masthead
for publication, web and social media, as well as and their over all design template.Art Direction, Editorial Design, Graphic Design2014
The Kicking and Screening Soccer Film Festival celebrates the culture and beauty of the world's most popular sport. Powerful and urbane, this print and web series brands the event's 6th anniversary at Tribeca Cinemas; the game's arresting dynamism and a New York moment inspire its look and feel. An adaptable design adorns movie and promotional posters, a step and repeat backdrop, event badges, postcards, and digital customizations.Advertising, Art Direction, Branding2014
This series was created to promote the Kicking and Screening Film Festival in Austin, TX, a rousing celebration of soccer games and culture. Capturing a down-home Western aesthetic that plays on old-school Texas charm, the series is enhanced by an innovative logo which plays on the “Kicking and Screening” theme.Advertising, Branding, Graphic Design2013
The “Kicking and Screening Soccer Film Festival" joined filmmakers, artists and writers in a rousing celebration of soccer games and culture. Soccer and film enthusiasts came together in eight cities to meet soccer celebrities and filmmakers, listen to lectures and readings, and watch some of the best soccer films in the world from this underappreciated, emerging film genre. This Ad campaign was created to promote the festival in New York City. Simple yet powerful, it generates fascination and excitement by capturing the exuberance of the sport and the event.Advertising, Branding, Creative Direction2013
Like the DNA Double Helix, some structures are perfect in their simplicity.
The Muscle Meals logo is open, inviting, and structurally sound. It reflects balance, movement, strength
and grace with its symmetrical curves.Branding, Graphic Design2012
The logo was created to support Bulldog Bikes transcend the title
as a biking company and to exist as an immovable fixture in biking
culture because of its ability to bring enthusiasts together with its
innovative programming.Branding, Graphic Design2014
The Westfuller Advisors project presented a unique challenge since the design had to convey financial expertise, sophisticated customer service and the presence of a money management savvy team of advisors.
The strategic placement of the logo was to support the strategic placement of a focused, forward thinking and fully present financial advisory firm.Art Direction, Branding, Graphic Design2012
More fun for adults than children, this concepts plays to individual
expression and consumer desires for collector’s editions.Character Design, Design, Illustration2012
The goal was to capture the warmth and excitement
of the music, culture and environment of Brazil.Art Direction, Graphic Design, Print Design2012
This poster animated and branded the sophistication of Drag
Balls for a diverse college audience.Art Direction, Graphic Design, Print Design2012
The logo pairs a strong and stable typeset with a clever rendition of a cityline to communicate that Lockbusters provides locksmith services to all walks of clients in urban areasBranding, Graphic Design2012
In the early 2000s the "I love 90’s Hip Hop" t-shirt became an underground sensation used by DJs and music lovers because of the images bold design and strong message.Creative Direction, Design2012
© MMXIV Shagari Guity Design